Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT) officially unveiled its DENZA all-electric vehicle at Auto China 2014, in Beijing. The world premiere of your serial production model is the culmination of cooperative efforts at the 50: 50 R&D technology joint venture established by Daimler and BYD back in 2010 – the 1st Sino-German joint venture devoted to an all-electric vehicle in China. Combining Daimler’s renowned tradition and engineering expertise as a worldwide leader in safety technology and quality excellence with BYD’s leading battery technology, DENZA is styled for an honest and modern urban vehicle concept that fits both private and fleet customers.
Daimler-BYD Joint Venture’s New All-Electric Vehicle DENZA unveiled at Auto China; from right: Prof. Thomas Weber, Member of the Board of Management of Daimler AG responsible for Research and Development, Wang Chuanfu, Chairman of BYD Co., Ltd., Hubertus Troska, Member of the Board of Management of Daimler AG with responsibility for China, Lian Yubo, CEO of Shenzhen BYD Daimler New Technology Co., Ltd., Arno Röhringer, COO of Shenzhen BYD Daimler New Technology Co., Ltd., Stella Li, Senior
DAIMLER-BYD JOINT VENTURE’S NEW ALL-ELECTRIC VEHICLE DENZA UNVEILED AT AUTO CHINA; FROM RIGHT: PROF. THOMAS WEBER, MEMBER OF THE BOARD OF MANAGEMENT OF DAIMLER AG Liable For RESEARCH AND DEVELOPMENT, WANG CHUANFU, CHAIRMAN OF BYD CO., LTD., HUBERTUS TROSKA, MEMBER OF THE BOARD OF MANAGEMENT OF DAIMLER AG WITH RESPONSIBILITY FOR CHINA, LIAN YUBO, CEO OF SHENZHEN BYD DAIMLER NEW TECHNOLOGY CO., LTD., ARNO RÖHRINGER, COO OF SHENZHEN BYD DAIMLER NEW TECHNOLOGY CO., LTD., STELLA LI, SENIOR
“Daimler is continually moving forward with emission-free mobility; and with our DENZA we are also on the right course in China, which is going to become the world’s most important industry for electric vehicles”, said Hubertus Troska, Part of the Board of Control over Daimler AG with responsibility for China, and Chairman and CEO of Daimler Greater China. Most trustworthy, and most convenient electric vehicle to our Chinese customers -engineered and designed, and created in China, for China, yet again proving our full persistence for the country.?, “With DENZA we deliver the safest?
DENZA production model world premiere at Auto China in Beijing.
DENZA combines Daimler’s renowned engineering and tradition expertise as being a worldwide leader in safety quality and technology excellence with BYD’s leading battery technology.
Hubertus Troska: “We provide the safest, most reliable, and most convenient electric vehicle to our Chinese customers -engineered and designed, and produced for China, in China”.
Thomas Weber: “The first complete vehicle that Daimler has developed as well as BYD outside Germany and undoubtedly one key pillar of our electric vehicle technique for China”.
Market launch in September 2014, starting at RMB 369,000 and entitled to local and central subsidies totalling in a price reduction for your customer as high as almost RMB 120,000.
Safety – At the highest level, by an intelligent package concept
DENZA has been designed around its lithium iron phosphate battery which is framed by a lightweight aluminium case with extrusion profiles. Designed to absorb large amounts of energy, it is located at the safest place in a vehicle – below the body. The layout also makes certain that all powertrain components are separated in the passenger compartment. Additionally, DENZA’s intelligent Power Flow Management System constantly monitors the electricity flow in between the battery and powertrain to assure that, in the event of an accident, battery is disconnected automatically and, if needed, quickly discharges to levels below critical values.
As a forerunner in electric vehicle safety, BDNT worked closely with China’s official safety certification body, CATARTC, to jointly develop a power vehicle safety standard for China. By also considering real life accident data, DENZA has gone even further than these legal requirements to make sure that its customers enjoy the highest level of safety.
“DENZA is the first complete vehicle that Daimler has continued to evolve together with BYD outside of Germany and it is undoubtedly one key pillar of Daimler’s electric vehicle strategy in China”, noted Prof. Thomas Weber, Member of the Board of Management of Daimler AG responsible for Research and Development. “No compromises have already been made to design and develop, in China, an all-electric car that raises the bar in its segment. We assure our Chinese customers the highest standards of safety, combined with maximum convenience, outstanding reliability and unique driving fun as an element of a superior overall concept.”
Reliability – By an intensive testing program and production standards
The DENZA has been put through 18 months of intensive testing that saw various cars drive over 1.2 million kilometres across all of China under extreme and various road and weather conditions – be itcold and hot, dusty or icy. This testing program, which looked at overall quality and endurance, was complemented by additional component testing and crash test programs. Overall, BDNT crashed more than 20 cars, including high-speed, low-speed and rollover-scenarios. DENZA also became the first electric vehicle to be tested according to C-NCAP consumer ratings at C-NCAP facilities, getting the highest possible rating of 5 stars.
It goes without saying that the quality of the production is secured with a modern, independent production line in Shenzhen, following Daimler’s proven production philosophy and quality control methods.
Convenience – By a benchmark driving range and more
Using a driving range of up to 300 kilometres, the DENZA gives the ease and convenience of emission free mobility for daily use – in urban areas, and beyond. Charging the battery is tremendously flexible, as it could be done at any household power outlet, public charging facilities or special wall boxes. The latter of which is often installed at homes or in offices with the request of DENZA customers, guaranteeing fast charging, including seven hours to under an hour. Together with the DENZA app, available for both Android and iOS phones, wall box customers can even remotely check into their charging status and vehicle location using their and smartphonesif necessary, get connected right away to your dealership or customer service centre.
Not the mobility behaviours of its customers, even though dENZA clearly aims to change mobility. That is why, as a result of its luxury class level wheelbase, it could comfortably accommodate up to 5 passengers, with ample legroom and an inviting 460 litre trunk volume. The roominess of the interior is complemented by a clean, functional design and high craftsmanship.
Power – By a strong electric drive train and battery
DENZA’s package is convincing, and so is its heart, the electric powertrain and battery technology. The automobile is powered by an 86 kW (peak) all-electric engine that provides a maximum speed of up to 150 km/h and impressive peak torque, at 290 Nm. As well as its big 47.5 kWh battery capacity, and a convenient suspension, customers can rest assured that they are able to enjoy both maximum driving fun and comfort with a range of up to 300 km. In light of the fact that the typical daily driving distance in China is 50 to 80 kilometres a day, the normal customer will only have to recharge DENZA twice a week. This bi-weekly pit stop will be met with joy as driving 100 km with a DENZA cost less than 20 RMB (2,35 EUR). All this classifies the DENZA as the perfect vehicle for day-to-day use – in urban areas, and beyond.
Wang Chuanfu, Chairman of BYD Company Limited, stated: “With our DENZA, I see my vision becoming reality as we make big steps towards sustainable development in and for China. Backed with a supportive government and the win-win alliance between BYD and Daimler, and its Chinese heart, DENZA delivers a convincing package to our Chinese customers, pointing the way and contributing strongly to the creation of the electric vehicle market in China.”
Top Customer Experience – outstanding Sales and Service
DENZA teamed up with strong partners to offer the best sales and service experience to customers. Dedicated sales and service outlets from three of China’s leading automobile dealership groups will distribute the vehicle, initially in Beijing (Pangda Group), Shanghai (Lei Shing Hong Group), and Shenzhen (Zhongsheng Group). Phase 2 market cities will incorporateGuangzhou and Hangzhou, and Tianjin.
DENZA’s customer commitment is further backed up by 11 service centers, a 24-hours all-year customer service hotline, and a strategic partnership with global leading technology group ABB, with whom DENZA aims to determine the world’s largest charging infrastructure in China by 2020. ABB will provide a variety of flexible fast charging solutions for DENZA customers, per request and as a one-stop-solution since it is fully integrated in DENZA’s sales and aftersales process.
Ready to Market – Starting September 2014
BDNT’s first DENZA car will hit the market in September 2014. Starting at RMB 369,000 (about EUR 43,400], DENZA offers its customers two more convincing arguments: exemption from standard license plate lottery in Beijing, or even free license plates in Shanghai and Shenzhen; and local and central subsidies totalling up to almost RMB 120,000 (about EUR 14,100) that can be deducted through the vehicle price right away.
The DENZA will be available in two distinctive, well equipped lines: the “Lifestyle” version comes amongst others with nicely designed 18? light alloy wheels, genuine leather seats and an 8? multimedia touchscreen. The “Executive” version features at the top also a powerful Harman-Kardon-Soundsystem, innovative Xenon Lights with an adaptive front lighting system, and an easy-to-use onboard Navigation system. Additionally, various exterior and interior color and trim combinations that offer customers an increased level of individualization and along with the modern and welcoming interior decorating and high craftsmanship, a feeling like home.